The influencer trap 🪤

I was going to finish writing one of my blogs, and then something about influencers and social media marketing kept wandering in my head.

So i thought, why not write about it? 

Brands these days have an amazing way of creating demand for their supply through social media marketing and influencers.

They utilize the lack of fulfilment in our lives all too well and draw us towards their products — be it beauty, clothing, lifestyle, food habits, and most importantly, things that look aesthetic but are completely useless.

Deep down, most of the time, we think that influencers’ lives are better than ours, seeing how they explore expensive food, places, and lifestyle changes through affiliate marketing.

PS: I’m not saying they got there overnight — just sharing how it feels.

Meanwhile, we are stuck in a mediocre, mundane world, working 10-hour shifts to put food on the table and a roof over our heads.

So our brain thinks our life is monotonous and craves something that makes us feel alive again — at least a little dopamine rush, like when you drink coffee.

Let me tell you how exactly we fall for it… There was a reel on Instagram where a woman left her Stanley Cup inside a burning car. Later, she found the cup survived, and her drink inside was still cold.

She took a video, it went viral, and Stanley even offered her a car for that viral video.

Soon after, everyone started raving about it. Now many brands are advertising their own similar products with small customizations like adding a name, a birth month flower, or little charms.

And I am one of those people who got influenced after seeing reels and brand-sponsored ads by influencers, thinking, “Wow, it looks so aesthetic. I wish I could flaunt it like her. Also thought maybe I’ll actually hydrate myself if I buy this.”

Although deep down I know I don’t need it, it’s hard not to want it when you keep seeing the same thing advertised everywhere — even app notifications won’t leave me alone.

All thanks to my lizard brain! It keeps telling me, “If you were really concerned about staying hydrated and healthy, you would have done it already with or without that aesthetic cup.” And honestly, it’s not worth buying a cup for ₹1000 when I can use a normal water bottle.

So I told myself: I know how I am. If I drink water properly for at least a month, then I’ll treat myself to that Stanley cup.

At least now I hydrate myself every time I think of buying that product.

While I’m sharing my struggle and how I’m powering through, you might relate — and you might also be thinking about something you wanted to buy. And that’s how easily we get influenced these days. 

Influencers will keep doing their job.
But the real trap is inside our own mind — and once you see it clearly, you won’t slip into it so easily again. 

“Curious how these subtle influences actually hit your wallet?

I wrote another post — ‘The Splurge Moment’ — where I talk about the time I bought earbuds on a whim and immediately regretted it.

It’s a small moment, but one that taught me a lot on how to handling impulse-buying temptations.”

Drop a comment below! We've all been there, What's one product that tempted you so much that you bought or almost bought?😉

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Oh, and show some love to yourself—and your wallet!😉❤️